Brand guidelines · v1.0
Fernhill Bakery
A warm, honest identity for a neighbourhood bakery: a hill, an ear of wheat, and colours taken straight from the oven. This kit shows how to use it everywhere.
FernhillBakery · Est. 2026
01 · Logo
Three versions
FernhillBakery · Est. 2026
Mark
Stamp · one colour
02 · Colour
Palette
Click a colour to copy its code. Rye on Flour is the default pairing and passes accessible contrast.
03 · Type
Font pairing
AaFresh sourdough every morning
AaOur loaves are slow-proved for 36 hours with flour milled 20 miles away. Order by 4pm for collection tomorrow.
04 · In use
Real-world mockups
Paper bag
Sam FernleyHead baker
hello@fernhill.example
Business cardshello@fernhill.example
Saturday bake: cardamom buns are back.
Fernhill Bakery · from 8am05 · Rules
Using the logo
Do: leave space
Keep clear space around the logo at least the height of one wheat grain.
Do: 24px minimum
Never show the mark smaller than 24px on screen or 8mm in print.
Don't: stretch it
Always scale the logo evenly. Never squash or stretch it.
Don't: recolour it
Only use colours from the palette above.